Like the decades before it, fashion in the 1970s changed drastically from the beginning to the end. But the seventies certainly can't be compared to the sixties in that sense.
The 1960s fashion style was still in effect with rebellious hippies and unconventional mods fighting it out in department stores. Seventies fashion was a mish-mash of a bit of everything.
In the end, comfort and casualness won the 70s fashion battle. All looks fought it out over the decade adapting the mod style into a less plastic, simple ease and the hippie look into a tailored chic. Both turned to the use of color; brights for the mods and earth tones for the hippies. As well as bold patterns.
Take a look at these found snapshots from Steven Martin to see what fashion styles of teenage girls looked like in the 1970s.
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| Fashion styles of teenage girls in the 1970s |
In the end, comfort and casualness won the 70s fashion battle. All looks fought it out over the decade adapting the mod style into a less plastic, simple ease and the hippie look into a tailored chic. Both turned to the use of color; brights for the mods and earth tones for the hippies. As well as bold patterns.
Take a look at these found snapshots from Steven Martin to see what fashion styles of teenage girls looked like in the 1970s.
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| Blonde girl standing by car, 1970 |
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| Girl having tea with her grandma, 1970 |
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| Girl in bikini in surf, 1970 |
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| Schoolgirl portrait, name Susan Beltz written on back, 1970 |
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| Teenage girls pose poolside, October 1971 |
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| Written on the back: "Jamie - 14th Birthday, October 18th, '71. Taken in family room" |
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| Girl before Eiffel Tower, 1975 |
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| Girl on bar, 1976 |
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| Lovely girl in bikini, Jube 1976 |
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| Girl in bathrobe holding gift, 1977 |
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| On the back reads: "Denise, 1977" |
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| Teenage girls on blanket, August 1977 |
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| Girl holding shark teeth, 1978 |
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| Girl poses with her younger brother, 1978 |
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| Two girls with dog, 1978 |
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| Backyard teenage girl party, circa 1970s |
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| Girl at door, circa 1970s |
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| Girl in green blouse in cemetery, circa 1970s |
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| Girl in water, 1979 |
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| Girl poses with family on sofa, circa 1970s |
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| Girl seated at kitchen table with newspaper, circa 1970s |
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| Girl seated in chair, circa 1970s |
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| Girl sitting on couch, circa 1970s |
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| Girl standing by Texas Girls Choir sign, Fort Worth, circa late 1970s |
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| Girls at dining table, circa 1970s |
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| Girls making leis, circa late 1970s |
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| Middle school girls, circa 1970s |
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| Red crop top, circa 1970s |
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| Sisters, circa 1970s |
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| Two girls behind bus, 1979 |